ATHE - Level 4 Diploma In Sales and Marketing course syllabus.

Category: Marketing

Level: Intermediate

The Undergraduate Level 4 (Sales and Marketing) is a 120 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.

Upon completion of this course, students will receive an ATHE Level 4 Diploma in Sales and Marketing. This qualification is fully regulated by Ofqual. ... On completion of this course, students will be able to progress onto the second year of an accredited undergraduate degree programme or equivalent.

The business environment

Customers and customer service

Marketing mix

Marketing and sales planning

IT in business

Managing and using marketing

Customers and their needs

E-marketing communications

High performance sales

Marketing strategy

The undergraduate Level 4 Sales and Marketing has 10 modules and 10 written assignments.

The assignments are approximately 5,000-8,000 words each.

The assignment unit titles for the level 4 course are:

Business environment

Customer service

Customers and their needs

E-marketing communications

Information technology in business

Managing marketing

Marketing and sales function

Marketing mix

Marketing strategy

Selling